Do you remember? Or maybe you have never seen the movie Pay It Forward? Anyway it’s one of te most simple but best concept ever.
I’ve been watching this movie several times with thanks to my friend John. The more you watch it the more you can learn. This great movie made by Pixar sends out a message for many things which you can reflect on human behavior, communication and even a good marketer can learn :-). Watch and enjoy the ride…
This Video Will Have You Completely Rethink How You Conduct Yourself Online And In Person.
We, as human beings, think that through social networks, we’ve somehow become more social creatures.
The problem with this theory is, the more we “connect” online, the less actual human interactions we have, making us actually fairly unsocial.
This video breaks down exactly how the social aspects of human beings have evolved and transformed, showing how we’ve regressed from a social standpoint.
Shimi Cohen shows exactly what’s wrong with our social structure now, and how we manipulate how we want to be presented to peers, family members, and potential mates on social media, rather than having vulnerable and genuine conversations in real time.
Check out this video, and take a moment to truly assess how you conduct yourself, both online and in person.
Source: Stanford University
I found this video on YouTube when I was searching for an inspirational video message. Give just a little bit more…
This is a simple, but powerful video that Suite Imagery LLC produced for the 2010 Kenosha Area Business Alliance and the Kenosha Are Chamber of Commerce Business Awards Dinner, which was held at UW-Parkside on November 4, 2010. This video served as the closing video, after all the video profiles of the award winners were played, and received their awards for their hard work. Award Winners included: Matt Carlson, President of Platinum Systems, who received the Community Service Award; Guy Bradshaw, Chairman & CEO of Bradshaw Medical, Inc., who received the Business Person of the Year Award; and Snap-on Incorporated, which is celebrating 90 years in business in 2010, and was presented with the Business of the Year Award.
Esther Hicks is a partner, lover, bus driver, satellite up-and-downloader, laptop toter, agenda manager, fun and games co-conspirator, and, in her spare time, gifted conduit to infinite intelligence!
Esther was a girl from a small Rocky Mountain town who “never really thought about things too deeply,” content simply to watch the world go by and naturally inclined to appreciate it. Esther teamed up with Jerry, the man she describes as “the world’s most intense question-asker,” and began to meditate daily. After about nine months, summoned by Jerry’s inquisitiveness and Esther’s receptivity, Abraham came knocking on her consciousness.
Esther muses, “I’ve never met a person who wanted to know more than Jerry. After these 20-odd years he still has questions for Abraham.”
Source: Abraham – Hicks Publications
Ric Elias had a front-row seat on Flight 1549, the plane that crash-landed in the Hudson River in New York in January 2009. What went through his mind as the doomed plane went down? At TED, he tells his story publicly for the first time.
Ric Elias is the CEO of Red Ventures, a marketing services company that grew out of Elias’ long experience in business. Full bio and more links
This is an inspirational story of two small children that demonstrates how caring about someone else helps us overcome our fears. Leaders that care make decisions for the right reasons, though not always the easiest thing to do.
March 2011 | While it’s important to be aware of mega-trends like CITYSUMERS (see last month’s Trend Briefing), in business, execution beats everything. This is why an easy-to-apply consumer trend such as RANDOM ACTS OF KINDNESS (R.A.K.) should be firmly on your radar in the coming months.
With R.A.K. featuring prominently in our recent 11 Crucial Consumer Trends for 2011, here’s a full, in-depth briefing explaining why practicing R.A.K. will be a winning strategy in 2011. First, our definition:
RANDOM ACTS OF KINDNESS | For consumers long used to (and annoyed by) distant, inflexible and self-serving corporations, any acts of kindness by brands will be gratefully received. For brands, increasingly open communications both with and between consumers (especially online), means that it’s never been easier to surprise and delight audiences with R.A.K.: whether sending gifts, responding to publicly expressed moods or just showing that they care*.
* Just to be absolutely clear: R.A.K. are not about rewarding customers for tweeting / liking your product, and not about giving away lots of free samples (that would be FREE LOVE), but about selected, random acts of kindness (hence the name ;-)
Now is the ideal moment to engage in some R.A.K:
Let’s look at these three drivers behind R.A.K. in more detail:
R.A.K. appeal to the vast (and ever-growing) number of consumers who make up GENERATION G (that’s G for Generosity not Greed). Disgusted with big, arrogant, sloppy and out of touch institutions, fed-up consumers around the world increasingly expect businesses to be socially, ethically and environmentally responsible:
The link with R.A.K.? Members of GENERATION G are also left cold by old-school business priorities and formalities. With sharing, creating, discussing and collaborating for many becoming a way of life (both on and offline), people want and expect interactions to be genuine and enjoyable. And yes, that includes interactions with brands.
Meaning R.A.K. reach out to those consumers craving ‘human’ brands who show not generosity, but acts of compassion, humanity, or even just some personality.
More people are now publicly and knowingly disclosing more personal information than ever before: about their daily lives, their moods or their whereabouts* (whether on Facebook, Twitter, Foursquare, GetGlue or any other number of social apps). Some numbers:
All this personal information increasingly enables brands to actually know what’s happening in consumers’ lives (both good and bad!).
In fact, it’s never been easier for brands to listen and react to potential customers’ needs or desires in innovative or even personalized ways. As much of this happens in real-time, brands can increasingly engage with consumers right at their moment of need, making R.A.K. more relevant, and therefore better received.
Case in point: UK based cosmetic retailer BioTherm Beauty offering free products to selected people who happened to be tweeting about being tired. (For more RANDOM TWEETS OF KINDNESS, see the ‘Examples’ section of this briefing.)
* Remember: R.A.K. are just a fun and light-hearted demonstration of how brands can access some of this publicly available information to brighten consumers’ days. By no means would we suggest that the implications for individuals, society and businesses of this increasing disclosure of personal information are limited to a few fun marketing campaigns. So, for context-sake:
Now, let’s not forget that brands have always been able to offer R.A.K., whether informally or, for large brands, via heavily publicized ad campaigns. But a R.A.K. strategy can now be cost-efficiently applied by all brands, because the ‘PUTTING IT OUT THERE’ effect also guarantees that many R.A.K. recipients will share their experiences with an ever-wider audience.
After all, rather than having to call, text or even see people personally (oh the hassle!), social networks’ streams allow users to easily broadcast information to a wide range of people without interrupting or intruding. Just one more stat:
The explosion in both the volume and reach of connections creates huge opportunities for brands that create interesting, meaningful, funny, uplifting moments that people love to share. Which means that R.A.K. can now touch thousands, if not tens of thousands of people, rather than just the original recipient.
When done well, R.A.K. will bring unexpected glee to consumers and truly enhance a brand’s reputation. Done badly, R.A.K. will leave audiences unmoved (at best), or quite possibly annoyed or even freaked out. A few tips on how to get it right:
Be genuine. R.A.K. should demonstrate a brand’s attitude, not be a (temporarily) welcome exception to it. Any cold-hearted, stuck-in-the-past brand who thinks it can fake it will be unmasked in today’s transparent marketplace. And the backlash won’t be random.
Be personal, but not too personal. Audiences will like R.A.K. that are aimed at their individual circumstances or needs, but equally don’t want to feel like a brand has been stalking them. However, brands should make sure they ensure that their R.A.K. is appropriate. A light-hearted gesture at the right time will be appreciated, intruding into personal issues certainly won’t be.
Be compassionate, not crass. R.A.K. from ‘human’ brands are welcomed because they are just that, acts of kindness, rather than purely self-serving corporate marketing stunts.
Make it shareable. Give someone a reason to share their R.A.K. with their friends and family (even better if they have something to share, whether it be an extra ticket, or an online video).
Be generous. Yes, GENERATION G appreciate any brand generosity, but better to be really generous to a few people, rather than kind-of-nice to lots of people.
Have meaning and purpose. Encourage consumers to engage in their own R.A.K. And then (publicly) reward them for it – leaving them with a great STATUS STORY.
Get real. Want to really surprise people? Then deliver a R.A.K. right to them, in their daily lives, surrounded by family, friends, or colleagues. While people will share R.A.K. online, offline acts will always have a big impact, too.
Don’t intrude, or be pushy, or sell. This isn’t about you or your brand, it’s about the recipient.
Don’t make R.A.K. too frequent. Customers shouldn’t feel upset if they don’t get a R.A.K. (See PERKONOMICS for ideas on how to reward and delight existing customers on a less random basis.)
As always, a quick round-up of the best recent R.A.K. Featuring Twitter-inspired gifts, offline surprises, and brands helping other people to be kind:
But don’t for a second think that R.A.K. is an online-only trend. Here are a whole host of brands that are bringing their R.A.K. directly to delighted customers (who will share their good fortune online anyway ;-)
Sometimes brands should simply help facilitate individuals who want to send R.A.K. other individuals’ way:
This is one of those consumer trends that doesn’t demand a wholesale strategic shift, or long and expensive discussion, but simply the right attitude.
For ‘human’ brands, the ever increasing volume of publicly accessible information and the ability for consumers to share their experiences far and wide, create an environment in which a serious (and sincere) R.A.K. strategy may mean a brand is no longer being seen as inflexible and unwieldy, but as more compassionate and charismatic instead. Something which is, of course, priceless and actually enjoyable. For customers and employees.
So learn from the above theory and the brands who are already applying, and then turn RANDOM ACTS OF KINDNESS into an effective, permanent part of your strategy!
One of the world’s leading trend firms,
trendwatching.com sends out its free,
monthly Trend Briefings to more than
160,000 subscribers worldwide.
We each want to live a life of purpose, but where to start? In this luminous, wide-ranging talk, Jacqueline Novogratz introduces us to people she’s met in her work in “patient capital” people who have immersed themselves in a cause, a community, a passion for justice. These human stories carry powerful moments of inspiration.
She is one of the most innovative players shaping philanthropy today, Jacqueline Novogratz is redefining the way problems of poverty can be solved around the world. Drawing on her past experience in banking, microfinance and traditional philanthropy, Novogratz has become a leading proponent for financing entrepreneurs and enterprises that can bring affordable clean water, housing and healthcare to poor people so that they no longer have to depend on the disappointing results and lack of accountability seen in traditional charity and old-fashioned aid.