I saw this video on YouTube. These dudes are making some awesome shit. This video was prepared by the UK branch of Dorling Kindersley Books and produced by Khaki Films. Originally meant solely for a DK sales conference, the video was such a hit internally that it is now being shared externally. The clip was inspired by a video created by an Argentinean agency, Savaglio/TBWA entitled, “Truth”: http://bit.ly/truthvideo. Read an interview with the creator of the video on the Penguin Blog: http://bit.ly/futureofpublishing. If you are interested in downloading this video for personal use, please visit their Bookseller site video page: http://bit.ly/penguinbooksellervideos
The modern caveman can still live underground. And I can insure you in 2011 being a caveman is no punishment :-). The so called earth structure houses provide organic forms, their development requiring creativity and a strong sense of space and this one is designed by Peter Vetsch, are based on the interpretation of an environmentally conscious, ecological and progressive architecture. The earth- covered houses are grouped centered around a small artificial lake with the entrance well hidden and integrated at the side of the settlement.
Nice summary and theory about the past and the future of online communication. Reality changes into experience.