Enchantment

Marketing Pioneers 2011 in Amsterdam. It’s my third time that I went to the event organized by Multiscope. Keynote was Guy Kawasaki this time with a story about Enchantment The Art of Changing Hearts, Minds and Actions. He ended this presentation with a great speech about how he uses Twitter as a marketingweapon. His (Face)Book about Enchantment will be released in March 2011.

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